Cases
1. BundtBliss Bakery Case
Company Background
BundtBliss Bakery is a fast-growing specialty bakery chain with several café-style locations and a rapidly expanding online ordering platform offering premium bundt cakes and dessert products. Historically strong in-store, the business now faces tougher competition from boutique bakeries and online gourmet dessert platforms.
Problem Statement
BundtBliss Bakery is experiencing declining or stagnant sales in-store and online; in-store foot traffic is dropping while online orders remain inconsistent, the online ordering site has frequent cart abandonment, and pickup and delivery schedules vary widely by location. You have been hired to interview stakeholders and analyze data to propose a turnaround plan.